Lisa’s life experiences have shaped her to be a leader and a devoted mother. Not only a 9/11 widow, but also an ovarian cancer survivor, Lisa considers her twin sons, Mike and Dan, to be her “miracle children”. While raising her family, Lisa held several executive management roles in the corporate world, which makes her the perfect person to lead operational efforts for Tall Order. Having raised "twin towers”, she knew exactly how difficult it was to find the right socks for her children. Everything available was always plain and void of personality. Anything made for the big and tall market seemed like an afterthought, and short men can have big feet too! This insight has been a huge asset in developing the perfect socks for ALL men, regardless of their size.